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What is the psychology of consumers choosing gift boxes?

2022-01-08
It is not an exaggeration to say that the gift box is the face of the gift. Whether a product can sell well in the later stage, gift packaging definitely plays a key role. In the entire marketing process, packaging plays an extremely important role. , It uses its own unique image language to communicate with consumers to influence consumers’ first impression of the product, just as a good appearance always gives others a good impression on a blind date, because you spend your time trying to dress yourself, others You will also feel that you are respecting him, so if you want to design a good gift box, you must first grasp the consumer's psychology. The main points are as follows: 1. The psychological products that are pursued are essentially many consumers in the consumption process The main consumer psychology characteristic of the product is the essence of the product. It believes that the actual utility of the product is more important. It hopes that the product is convenient to use, inexpensive and good, and does not deliberately pursue the beautiful appearance and novel style. Consumer groups with a realistic mentality are mainly mature consumers, working class, housewives, and elderly consumer groups. 2. The psychology of pursuing fashion. Consumers who have a certain degree of economic tolerance generally have the psychology of pursuing fashion. They pay more attention to the product's own shape and external packaging, and pay more attention to the artistic value of the product. The consumer groups with a desire for beauty are mainly young people and intellectuals, and women in this group account for as much as 70%. In terms of product categories, the packaging of jewelry, cosmetics, clothing, handicrafts and gifts needs to pay more attention to the psychological manifestation of aesthetic value. 3. The psychology of pursuing creativity The consumer group with such a psychology is mainly young people under 30 years old. This kind of consumers like novel and avant-garde things. Can your packaging make them shine? This kind of packaging pays attention to novelty, uniqueness and individuality, that is, it requires more fashionable and avant-garde packaging in terms of shape, color, and graphics. I don’t care much about the use value and price of the goods. In this consumer group, juvenile children account for a considerable proportion. This type of consumer is often visual. Your packaging determines whether they will be interested in your product. It can be said that the packaging is too big In addition to the product itself, sometimes the packaging of the product is more important to them than the product itself. Consumers have a lot of psychology when buying. To sum it up, it is to design different packaging styles for different groups of people. It is not that the higher the price, the better. The right gift packaging can often make your sales more effective.
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