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How to design cosmetic packaging boxes to be more recognized by consumers?

by:HAOBO     2022-01-18
Competition in the cosmetics market is fierce. While major brands are constantly upgrading their products, they are also paying more and more attention to the design of cosmetics boxes. As cosmetics are higher-value products, packaging boxes are also the link in which their value is reflected. How to design cosmetics boxes is more important. Let consumers recognize? 1. Choose the appropriate novel box type: There are many choices in the design of the packaging box for cosmetics, which should be selected according to the product's positioning and value. For those with a general positioning level, you can choose a relatively simple box type, such as a folding drawer box or a top and bottom cover, and a book-shaped box. As long as the design is unique and in place, the packaging will be exquisite; With perfect design and craftsmanship, the effect is very good. 2. Choose a good inner support material: The inner support has a very obvious effect on the packaging box. It not only protects the product, but also shows the grade of the product. Generally, cosmetic boxes will choose a suit and use high-end EVA inner support. EVA material can better protect the product, and the material is relatively hard, which is a commonly used material for high-end cosmetic packaging boxes. Of course, you can also choose affordable ones. You can choose soft foam or blister tray. The soft foam material is slightly softer than EVA, and the density and aesthetics are slightly worse than EVA. The blister tray is cheaper and harder. , Choose the material and suitable color according to the product positioning. 3. Design + craftsmanship: The final packaging box design also needs to consider the design style and post-production craftsmanship. Design a suitable layout according to the characteristics of the product and brand, and make different crafts according to the characteristics of the design. Bronzing is a commonly used process, gold, silver, blue and many other colors can be selected, of course, there are also UV, laser convex, silver card reverse and other methods.
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