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How to design and package the gift box? -haobobox printing and packaging company

2022-01-04
Gift box, it has many uses. For example, it is used to install goods to ensure that the goods are not damaged, to ensure that the product can ensure safety and quality, and does not affect the sale of the product. Its important purpose is itself. The exquisite appearance and special design of the gift box are important ways to make the product stand out among many similar products. It is the silent publicity ambassador of the brand and the product. When consumers choose the same product, they have no idea about the advantages and features of the product and what functions it has. Gift boxes are an intuitive way for consumers to obtain product information and brand core information. Manufacturers should take advantage of this and incorporate novel and sophisticated designs into gift box packaging to achieve the purpose of improving brand image. Do a good job in the gift box design, you can get twice the result with half the effort in brand delivery. The exquisite and novel gift packaging box design can arouse the interest of customers, stimulate the consumer psychology and consumption emotion of consumers in many ways, so as to achieve the purpose of sales. So how to design such a gift box? This is what we are going to discuss today. The following is a detailed introduction for you. 1. The theme of gift box design should be clear. When designing gift box packaging, start with the characteristics of the product and the core spirit of the brand, and think about the advantages and disadvantages of brand products. The creation of products is for consumers and consumers’ likes. Achievement of merchants, therefore, consumer preferences and psychology are linked to product packaging design. Before proceeding to the previous step, a survey of the characteristics of the target consumer group and data integration must be carried out, and these consumer opinions will be integrated into the packaging design. middle. The theme of the gift box must be unconventional and consistent with the product. A clear theme can enable consumers to accurately and accurately identify the important product brand information contained in the gift box when browsing the product. Otherwise, there is no focus without the theme. Such packaging is useless, and sales at this point will be greatly discounted. At the same time, it must be noted that the product and the theme must be consistent and unified, and remember to exaggerate the inconsistency, otherwise it will deceive consumers and easily lose the integrity of consumers, and it is difficult to cause customers to buy again. This is very costly. 2. The design of gift packaging boxes should keep up with the trend. The times are advancing, and the trend is constantly changing with the progress of time. Different popular factors prevail in different periods and are highly sought after and loved by people. They are very attractive to people. Therefore, it is very necessary to integrate the current trend factors into the gift box packaging design. For example, the popular color in 2020 is classic blue, and now it has flooded our lives. Therefore, the color selection of gift boxes can use popular colors as much as possible, and then use printing processes such as UV to add touches to distinguish them from others and make them more visible. very. 3. The gift box design should be in line with reality. Gift boxes should be designed according to the actual product. Excessive luxury and flashy design will obscure the characteristics of the product and give consumers an illusion. To achieve what kind of packaging the product should look like, excessive packaging design will make the product unconvincing, which is a naked deceit. The above is the whole content of this article, I hope it can be helpful to you,
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